Apple's Boston-Boylston store Grand Opening Video Update
UPDATE2: Here's the first video we've been able to post-production edit. Stand-by for possibly one maybe two more.
It took a while, but we've finally combined the three longest/largest video files we took for the afternoon in the video immediately below and these are the most energized. You'll see the employees doing their own rally on the spiral staircase and then running out of the store, in formation, onto the sidewalk, across Boylston and down Fairfield, high-fiving the customers waiting to get in, only to eventually re-enter the store through the back entrance. Then you'll see the first customers on line be let into the store in groups of about twenty, each cheering, arms raised and actually running into the store. You decide how cool or how hokey this customer and employee Pep Rally really was in the end, but one thing you cannot question is the spirit and absolute attention to detail Apple is known to have.
Anyway, major kudos to the good people at Apple P.R., all consummate professionals and despite the crowds and the pressure, couldn't have been nicer to us. And lastly, a special shout to Ms. "Burberry" with Chanel glasses and a Gucci handbag from Apple corporate. Thank you for your compliments about what we wrote in [: neon :], it was a pleasure meeting you as well. Your company puts on quite a show. Quite a show.
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